Loss Aversion WWII

Client

ISTD

Skills Used

Typography

Editorial Design

The Brief

For my ISTD project I created a report on the US joining the war during WWII. This report is styled as a document to the president where it discusses the reasoning behind joining or not joining the war through the lens of loss aversion.

Discussing the reasoning behind america joining WWII due to loss aversion

"

Loss aversion : The feeling of loss is considerably more powerful than the feeling of gain. So much so that any potential loss is twice as painful as any potential gains. 

"